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1 A fly-up to acquire line of sight to the target or laser designation
Aviation: bump/bump-upУниверсальный русско-английский словарь > A fly-up to acquire line of sight to the target or laser designation
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2 взять цель
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3 цель
goal, mission, object, objective, radar target, target* * *цель ж.1. рлк. targetвзять цель ( на сопровождение) — acquire a target, take over a target for trackingзахва́тывать цель — lock on a targetимити́ровать цель — simulate a targetоблуча́ть цель — illuminate a targetобнару́живать цель — detect a targetопознава́ть цель — identify a targetопределя́ть координа́ты це́ли — locate a target in range and bearingсопровожда́ть цель — track a targetстроби́ровать цель по, напр. да́льности — gate a target in, e. g., range2. objective, purpose; service; targetприбо́р мо́жет быть испо́льзован для сле́дующих це́лей — the instrument can [will] offer the following services, the instrument can serve the following objective [purposes]группова́я цель — multiple targetка́жущаяся цель — virtual targetло́жная цель — false targetневи́димая цель — out-of-sight targetнеподви́жная цель — fixed [stationary] targetпрослу́шиваемая цель — audible targetпротяжё́нная цель — extended targetрадиолокацио́нная цель — radar targetрасщеплё́нная цель — split targetцель сло́жная (несоставна́я) — complex target (such as ship, aircraft, structures, which are large but smaller than the illuminated region)цель составна́я, протяжё́нная — compound target (target consisting of many independent scattering elements, such as rain, vegetation, which fill the volume illuminated by a pulse packet)то́чечная цель — pin-point targetтрёхме́рная цель — three-dimensional targetуединё́нная цель — isolated target -
4 цель
1. ж. рлк. target2. ж. objective, purpose; service; targetСинонимический ряд:1. мишень (сущ.) мишень2. целься (глаг.) брать на мушку; брать на прицел; меть; меться; нацеливай; нацеливайся; норови; прицеливай; прицеливайся; смотри; целься -
5 обнаруживать цель
1) Military: acquire a target, develop a target (и определять ее координаты), find the target, locate a target, make clear a target, make contact, obtain a target, obtain contact, seek out a target, sense out a target2) Engineering: detect a target3) Makarov: detect a target (напр. визуально) -
6 захватывать цель
1) Military: acquire a target, engage a target, lock on the target (на автоматическое сопровождение), lock onto the target, obtain a target2) Engineering: lock on a target3) Astronautics: lock into the target4) Radiolocation: lock on to a target -
7 обнаружить цель
1) Military: acquire a target, find the target, locate a target, obtain a target2) Astronautics: detect the target -
8 захватывать цель на автоматическое сопровождение
Универсальный русско-английский словарь > захватывать цель на автоматическое сопровождение
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9 обнаруживать цель и производить засечку
Military: acquire a targetУниверсальный русско-английский словарь > обнаруживать цель и производить засечку
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10 взять цель
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11 обнаруживать
acquire рлк, discover, detect, locate, reveal, sense* * *обнару́живать гл.
detectобнару́живать цель (напр. визуально) — detect a target* * * -
12 Kunde
Kunde m V&M client, customer, account; relationship (Relationship Management) • den Kunden kennen V&M know your customer • Kunden anreißen GEN tout for customers • Kunden werben V&M canvass* * *m <V&M> client, customer, account; Relationship Management relationship ■ den Kunden kennen <V&M> know your customer ■ Kunden anreißen < Geschäft> tout for customers ■ Kunden werben <V&M> canvass* * *Kunde
customer, purchaser, consumer, demander, store buyer (US), (Anwalt) client, (Kenntnis) note, knowledge, (Nachricht) information, news, (Werbeagentur) account;
• auf den Kunden zugeschnitten (Produktangebot) tailored to the customer;
• aus der Sicht der Kunden in customers’ minds;
• ohne Kunden unpatronized;
• Kunden customers, custom, patronage;
• abwanderungsgefährdeter Kunde customer likely to defect;
• in die [Kunden]kartei aufgenommener Kunde registered customer;
• aussichtsreicher Kunde prospect (US);
• auswärtige Kunden customers who have come from abroad;
• bevorzugter Kunde preferential client;
• bar [be]zahlender Kunde cash customer;
• eingetragener Kunde registered customer;
• ertragsstarker Kunde profitable customer;
• fauler Kunde bad customer (egg, US sl.), phony (US sl.);
• fester Kunde regular customer, patron, (Werbeagentur) established account;
• feste Kunden route (US);
• in Konkurs gegangener Kunde bankrupt customer;
• gelegentlicher Kunde stray (chance, street, casual) customer;
• ganz geriebener Kunde cool customer;
• innovationsfreudiger Kunde innovation-oriented customer;
• kreditorische Kunden customers with credit balance;
• langjähriger Kunde customer of long standing, standing customer;
• marktbeherrschender Kunde dominant customer;
• möglicher Kunde prospective customer (consumer), potential client (customer), sales prospect (US);
• nachbestellender Kunde repeat customer;
• Online-Kunde on-line trading customer;
• potenzieller Kunde prospective customer, prospect (US);
• privater Kunde home buyer;
• regelmäßiger Kunde steady customer, patronizer;
• säumiger Kunde delinquent customer;
• sicherer Kunde good man;
• sparsamer Kunde economy-minded customer;
• ständiger Kunde repeat customer;
• täglicher Kunde local customer;
• treuer Kunde faithful customer;
• unangenehmer Kunde awkward customer;
• unsicherer Kunde dead beat (US);
• unzuverlässiger Kunde shifty customer, bad customer (egg, sl.);
• sehr gut verdienender Kunde high-income client;
• vereinzelter Kunde stray (street) customer;
• vermögender Kunde high net worth customer;
• voraussichtlicher Kunde potential (prospective) customer, [sales] prospect (US);
• wichtigster Kunde key customer;
• bar zahlender Kunde cash customer;
• nicht zahlender Kunde defaulting customer;
• zahlungsfähiger Kunde solvent client;
• zufälliger Kunde chance customer;
• zukünftiger Kunde prospective client (customer), prospect (US);
• zuverlässiger Kunde loyal customer;
• Kunde, der anschreiben lässt account customer;
• Kunde mit höchster Erfolgswahrscheinlichkeit high probability client;
• Kunden außerhalb der Euro-Zone customers from non--EMU countries;
• Kunden in der Filmbranche filmmaking clients;
• Kunde aus der Industrie industrial client;
• Kunden aus dem gewerblichen Mittelstand small-business customers;
• Kunde in laufender Rechnung checking-account depositor;
• Kunde im Stadtgebiet home-town (city) customer;
• Kunde mit Zahlungsrückständen delinquent customer;
• letzten Kunden abfertigen to serve the last customer;
• sich einander die Kunden abjagen to steal away each other’s customers, to compete for the same customers;
• Kunden als verloren abschreiben to regard a customer as lost;
• Steuer auf den Kunden abwälzen to pass a tax on to the customer;
• Kunden abwerben (abziehen) to tout customers, to take (entice) away (drum up, US) customers;
• Kunden anlocken to bring customers, to draw customers into the store;
• Kunden gezielt ansprechen to target customers;
• Kunden anziehen to attract (appeal to) customers, to draw customers into the store;
• Kunden akquirieren to acquire (drum up, US) customers;
• Kunden ausspannen to alienate customers;
• Kunden bearbeiten to high-pressure customers;
• Kunden bedienen to attend to (serve) a customer;
• die Kunden optimal bedienen to deliver optimal customer service;
• [bestehenden] Kunden behalten to retain an existing customer;
• Kunden bevorzugt behandeln to grant special favo(u)rs to a customer;
• Porto dem Kunden belasten to charge the postage to the customer;
• Kunden beliefern to forward goods to a customer;
• fremden Kunden beliefern to shortstop (sl.);
• Kunden mit Ware beliefern to serve a customer with goods;
• Kunden besuchen to call on a client, to canvass customers;
• als Kunde bevorzugt besuchen to patronize;
• Kunden in ihren eigenen vier Wänden besuchen to visit customers on their home ground;
• Kunden bevorschussen to make advances to customers;
• Kunden bewirten to entertain customers;
• [vorhandenden] Kunden binden to maintain (increase) customer loyalty;
• dem Kunden oberste Priorität einräumen to put the customer first;
• einem Kunden einen Dienst erweisen to accommodate a client;
• Kunden gewinnen to acquire customers;
• neuen Kunden gewinnen to attract a new customer, to gain customer loyalty;
• nur sechs Kunden am Tag gehabt haben (Taxifahrer) to have had only six fares this day;
• es mit schwierigen Kunden zu tun haben to meet with considerable sales resistance;
• Kunden bei der Stange halten to retain a customer;
• Kunden übers Ohr hauen to take (skin, coll.) a customer;
• an einen Kunden herantreten to approach a purchaser;
• seinen Kunden sehr gut kennen to read one’s customer like a book;
• Kunden anschreiben lassen to carry a customer;
• seinen Kunden individuelle Lösungen liefern to provide individual solutions to its customers;
• Kunden abspenstig machen to draw away customers, to knock down a customer (sl.);
• Kunden pflegen (fam.) to keep in with a customer;
• Kunden schleppen to canvass for customers, to tour (coll.);
• Kunde sein to trade (US);
• regelmäßiger Kunde sein to patronize;
• Kunden überweisen to recommend customers;
• Kunden zum Kauf verleiten to allure customers to buy goods;
• auf Kunden warten (Taxifahrer) to ply for hire (Br.);
• Kunden werben to acquire (canvass, solicit) customers, to bring business, (marktschreierisch) to bark (US sl.);
• j. zu seinen Kunden zählen to have s. one’s custom;
• Kunden zuführen to bring (attract, introduce, tout, coll.) customers;
• auf den Kunden zugehen to go to the customer.
Kunde, der anschreiben lässt
account customer -
13 captar
v.1 to win (atraer) (simpatía).2 to grasp.3 to pick up, to receive.4 to perceive, to apprehend, to grab, to capture.Yo capté las vibraciones I perceived the vibrations.5 to gain.La empresa capta ganancias The company gains profits.6 to get, to detect.La cámara capta el movimiento The camera detects movement.7 to understand.* * *2 (entender) to understand, grasp3 (atraer a personas) to attract, recruit4 (atención, interés) to hold; (confianza) to win, gain1 to draw, attract, win over* * *verb1) to catch, grasp2) win, attract* * *VT1) (=atraer) [+ dinero, capital] to raise; [+ votos] to win; [+ clientes, audiencia] to attractcon la campaña captaron miles de nuevos votantes — through the publicity campaign they won thousands of new voters
2) [+ emisora, señal] to pick upno capto BBC1 — I don't o can't pick up BBC1
un aparato que capta las señales acústicas — a device that picks up o captures sound signals
esta antena no capta bien las imágenes — you don't get a good picture with this aerial, this aerial doesn't give a good picture
3) (=comprender) [+ sentido, esencia] to get, graspsupo captar la importancia política del asunto — she managed to grasp the political significance of the matter
no ha sabido captar el mensaje del electorado — she has failed to pick up on o get o understand the message from the electorate
no captó la indirecta — he didn't get o take the hint
4) [+ aguas] to collect* * *verbo transitivo1) <atención/interés> to capture; < clientes> to win, gain; <partidarios/empleados> to attract, recruit2) <sentido/matiz> to grasp; <significado/indirecta> to get3) <emisora/señal> to pick up, receive4) < aguas> to collect, take in* * *= capture, take in.Ex. In those early days, so the story goes, the library movement was in danger of being captured by an aristocratic intellectual class designing to make the public library an elitist center for scholarly research.Ex. People like to browse the books and magazines, take in the ambiance, and be seen and perceived as a patron of the arts and literature.----* captar el interés = capture + the imagination, capture + the interest.* captar el interés de = catch + the imagination of.* captar la atención = hold + attention, catch + Posesivo + eye, rivet + the attention, catch + Posesivo + attention.* no captar la idea = miss + the point.* * *verbo transitivo1) <atención/interés> to capture; < clientes> to win, gain; <partidarios/empleados> to attract, recruit2) <sentido/matiz> to grasp; <significado/indirecta> to get3) <emisora/señal> to pick up, receive4) < aguas> to collect, take in* * *= capture, take in.Ex: In those early days, so the story goes, the library movement was in danger of being captured by an aristocratic intellectual class designing to make the public library an elitist center for scholarly research.
Ex: People like to browse the books and magazines, take in the ambiance, and be seen and perceived as a patron of the arts and literature.* captar el interés = capture + the imagination, capture + the interest.* captar el interés de = catch + the imagination of.* captar la atención = hold + attention, catch + Posesivo + eye, rivet + the attention, catch + Posesivo + attention.* no captar la idea = miss + the point.* * *captar [A1 ]vtA1 ‹atención/interés› to capture2 ‹clientes› to win, gain; ‹partidarios/empleados› to attract, recruitB ‹sentido/matiz› to grasp; ‹significado/indirecta› to getno captó la indirecta she didn't get the hint ( colloq)parecía no captar las dimensiones del problema he appeared not to grasp the scale of the problemC ‹emisora/señal› to pick up, receivelas imágenes que captó nuestro fotógrafo the shots o pictures which our photographer tookD ‹aguas› to collect, take in* * *
captar ( conjugate captar) verbo transitivo
‹ clientes› to win, gain;
‹partidarios/empleados› to attract, recruit
‹significado/indirecta› to get
captar verbo transitivo
1 (una señal) to receive, pick up
2 (clientes) to gain, to win
3 (una broma, ironía) to understand, grasp
4 (el interés, adeptos, etc) to attract: fue captada por una secta peligrosa, she was lured into a dangerous sect
' captar' also found in these entries:
Spanish:
caer
- coger
English:
capture
- catch
- enthral
- enthrall
- miss
- pick up
- receive
- engage
- gist
- grasp
- hint
- pick
- target
* * *♦ vt1. [atraer] [simpatía] to win;[interés] to gain, to capture; [adeptos] to recruit, to attract; [clientes] to win, to attract;esa secta ha captado a muchos jóvenes de la zona that sect has recruited o attracted many young people from the area2. [percibir] to detect;no captó la ironía que había en su voz she didn't detect the irony in his voice;captar una indirecta to take a hint3. [entender] to grasp;captar las intenciones de alguien to understand sb's intentions4. [sintonizar] to pick up, to receive5. [aguas] to collect* * *v/t1 understand2 RAD pick up3 aguas channel4 clientes acquire, win5 negocio take* * *captar vt1) : to catch, to grasp2) : to gain, to attract3) : to harness, to collect (waters) -
14 prendre
prendre [pʀɑ̃dʀ]━━━━━━━━━━━━━━━━━━➭ TABLE 58━━━━━━━━━━━━━━━━━► Lorsque prendre fait partie d'une locution comme prendre en photo, prendre en charge, reportez-vous aussi à l'autre mot.━━━━━━━━━━━━━━━━━1. <• avec lui, il faut en prendre et en laisser you can't believe half of what he says• tiens, prends ce marteau here, use this hammer• si tu sors, prends ton parapluie if you go out, take your umbrella• j'ai pris l'avion/le train de 4 heures I caught the 4 o'clock plane/trainc. ( = s'emparer de, surprendre) [+ poisson, voleur] to catch• se faire prendre [voleur] to be caught• qu'est-ce qui te prend ? (inf) what's the matter with you?• ça te prend souvent ? (inf) are you often like this?• je vous y prends ! caught you!d. ( = duper) to take ine. ( = manger, boire) [+ aliment, boisson] to have ; [+ médicament] to take• prenez-vous du sucre ? do you take sugar?• est-ce que vous prendrez du café ? would you like some coffee?f. ( = acheter) [+ billet, essence] to get ; ( = réserver) [+ couchette, place] to book• peux-tu me prendre du pain ? can you get me some bread?g. ( = accepter) [+ client, locataire] to take ; [+ passager] to pick uph. ( = noter) [+ renseignement, adresse, nom, rendez-vous] to write down ; [+ mesures, température, empreintes] to takei. ( = adopter) [+ air, ton] to put on ; [+ décision, risque, mesure] to takej. ( = acquérir) prendre de l'autorité to gain authorityk. ( = faire payer) to charge• qu'est-ce qu'on a pris ! (reproches) we really got it in the neck! (inf) ; (averse) we got drenched!m. ( = réagir à) [+ nouvelle] to taken. ( = manier) [+ personne] to handle ; [+ problème] to deal witho. (locutions)► prendre qn/qch pour ( = considérer comme) to take sb/sth for ; ( = utiliser comme) to take sb/sth as• pour qui me prenez-vous ? what do you take me for?• prendre qch pour cible to make sth a target► prendre sur soi ( = se maîtriser) to grin and bear it ; ( = assumer) to take responsibility• savoir prendre sur soi to keep a grip on o.s.2. <a. ( = durcir) [ciment, pâte, crème] to setb. ( = réussir) [mouvement, mode] to catch onc. ( = commencer à brûler) [feu] to take ; (accidentellement) to start ; [allumette] to light ; [bois] to catch fired. ( = passer) to go3. <a. ( = se considérer)• pour qui se prend-il ? who does he think he is?• se prendre au sérieux to take o.s. seriouslyb. ( = accrocher, coincer) to catchc. (locutions)► s'en prendre à ( = passer sa colère sur) to take it out on ; ( = blâmer) to put the blame on ; ( = attaquer) to attack* * *pʀɑ̃dʀ
1.
1) ( saisir) to takeprendre un vase sur l'étagère/dans le placard — to take a vase off the shelf/out of the cupboard
2) (se donner, acquérir)prendre un accent — ( involontairement) to pick up an accent; ( volontairement) to put on an accent
prendre une habitude — to develop ou pick up a habit
3) ( dérober) to takeon m'a pris tous mes bijoux — I had all my jewellery GB ou jewelry US stolen
4) ( apporter) to bring5) ( emporter) to take6) ( retirer)7) ( consommer) to have [boisson, aliment, repas]; to take [médicament, drogue]aller prendre un café/une bière — to go for a coffee/a beer
je prends des calmants depuis la guerre — I've been on tranquillizers [BrE] since the war
8) ( s'accorder) to takeje vais prendre mon mercredi — (colloq) I'm going to take Wednesday off
9) ( choisir) to take [objet]; to choose [sujet, question]prendre quelqu'un pour époux/épouse — to take somebody to be one's husband/wife
10) ( faire payer) to chargeil prend 15% au passage — (colloq) he takes a cut of 15%
11) ( nécessiter) to take [temps]; ( user) to take up [espace, temps]12) (acheter, réserver, louer) to get [aliments, essence, place]13) ( embaucher) ( durablement) to take [somebody] on [employé, assistant, apprenti]; ( pour une mission) to engage [personne]prendre un avocat/guide — to engage a lawyer/guide
14) ( accueillir) to takeprendre un client — [taxi] to pick up a customer
15) ( ramasser au passage) to pick up [personne, pain, clé, journal, ticket]16) ( emmener) to take [personne]je peux te prendre — ( en voiture) I can give you a lift
17) ( attraper) to catch [personne, animal]je vous y prends! — (colloq) caught you!
on ne m'y prendra plus! — (colloq) ( à faire) you won't catch me doing that again!; ( à croire) I won't be taken in (colloq) again!
je ne me suis pas laissé prendre — ( tromper) I wasn't going to be taken in (colloq)
18) (colloq) ( assaillir)ça te/leur prend souvent? — are you/they often like this?
19) ( captiver) to involve [spectateur, lecteur]être pris par un livre/film — to get involved in a book/film
20) ( subir) to get [gifle, coup de soleil, décharge, contravention]; to catch [rhume]21) ( utiliser) to take [autobus, métro, train, ferry, autoroute]22) ( envisager) to takeprenons par exemple Nina — take Nina, for example
23) ( considérer) to takepour qui me prends-tu? — ( grossière erreur) what do you take me for?; ( manque de respect) who do you think you're talking to?
excusez-moi, je vous ai pris pour quelqu'un d'autre — I'm sorry, I thought you were someone else
24) ( traiter) to handle25) ( mesurer) to take [mensurations, température, tension, pouls]26) ( noter) to take down27) ( apprendre)où a-t-il pris qu'ils allaient divorcer? — where did he get the idea they were going to get divorced?
28) ( accepter) to take29) ( endosser) to take over [direction, pouvoir]; to assume [contrôle, poste]prendre sur soi de faire — to take it upon oneself to do, to undertake to do
30) ( accumuler) to put on [poids]; to gain [avance]31) ( contracter) to take on [bail]; to take [emploi]32) ( défier) to take [somebody] on [concurrent]33) ( conquérir) Armée to take, to seize [ville, forteresse]; to capture [navire, tank]; Jeux to take [pièce, carte]
2.
verbe intransitif1) ( aller)prendre à gauche/vers le nord — to go left/north
2) ( s'enflammer) [feu, bois, mèche] to catch; [incendie] to break out3) ( se solidifier) [gelée, flan, glace, ciment, plâtre, colle] to set; [blancs d'œufs] to stiffen; [mayonnaise] to thicken4) ( réussir) [grève, innovation] to be a success; [idée, mode] to catch on; [teinture, bouture, vaccination, greffe] to take; [leçon] to sink in5) ( prélever)6) ( se contraindre)7) (colloq) ( être cru)ça ne prend pas! — it won't wash (colloq) ou work!
8) (colloq) ( subir)
3.
se prendre verbe pronominal1) (devoir être saisi, consommé, mesuré)2) ( pouvoir être acquis)3) ( se tenir l'un l'autre)4) ( se coincer)5) (colloq) ( recevoir)6) ( commencer)7) ( se considérer)8)s'en prendre à — ( par des reproches ou des critiques) to attack [personne, presse, parti]; ( pour passer sa colère) to take it out on [personne]; ( agresser verbalement ou physiquement) to go for [personne]; ( blâmer) to blame [personne, groupe, institution]
9) ( se comporter)savoir s'y prendre avec — to have a way with [enfants, femmes, vieux]; to know how to handle [employés, élèves]
10) ( agir)elle s'y prend bien/mal — she goes about it the right/wrong way
••* * *pʀɑ̃dʀ1. vt1) (= saisir) to take2) (= se procurer) to getJ'ai pris du lait en rentrant. — I got some milk on the way home.
J'ai pris des places pour le concert. — I got some tickets for the concert.
3) (= aller chercher) to get, to fetch Grande-Bretagne, [passager] to pick uppasser prendre — to pick up, to go and fetch
Je passerai te prendre. — I'll come and pick you up., I'll come and fetch you.
Je dois passer prendre Richard. — I have to pick Richard up., I have to go and fetch Richard.
4) [train, bus] to takeNous avons pris le train de huit heures. — We took the eight o'clock train.
Je prends toujours le train pour aller à Paris. — I always go to Paris by train., I always take the train when I go to Paris.
5) (= prélever) [pourcentage, argent] to take off6) (= acquérir) [du poids] to put on, to gainprendre goût à qch — to develop a taste for sth, to acquire a taste for sth
7) (= adopter) [voix, ton] to put on8) (= attraper) [malfaiteur, poisson] to catch9) [personnel] to take on, [locataire] to take in10) (= s'y prendre avec) [enfant, problème] to handleprendre sur soi de faire qch — to take it upon o.s. to do sth
prendre sa source [rivière] — to rise, to have its source
être pris à partie par qn (= interpellé par qn) — to be taken to task by sb
être violemment pris à partie par qn (= molesté par qn) — to be violently set upon by sb
2. vi1) [liquide, ciment] to set2) [greffe, vaccin] to take3) [ruse] to be successful4) [feu] to go, [incendie] to start, [allumette] to light5) (= se diriger)Prenez à gauche en arrivant au rond-point. — Turn left at the roundabout.
6) * (= être preneur)* * *prendre verb table: prendreA vtr1 ( saisir) to take; prendre un vase sur l'étagère/dans le placard to take a vase off the shelf/out of the cupboard; prendre le bras de son mari to take one's husband's arm; prendre qn par la taille ( des deux mains) to take sb by the waist; ( d'un bras) to put one's arm around sb's waist; puis-je prendre votre manteau? may I take your coat?; prenez donc une chaise do have ou take a seat; ⇒ clique, courage, jambe;2 (se donner, acquérir) prendre un air/une expression to put on an air/an expression; prendre le nom de son mari to take one's husband's name; prendre une identité to assume an identity; prendre un accent ( involontairement) to pick up an accent; ( volontairement) to put on an accent; prendre une habitude to develop ou pick up a habit; prendre une voix grave to adopt a solemn tone; prendre un rôle to assume a role; ta remarque prend tout son sens you comment begins to make sense; prendre une nuance to take on a particular nuance;3 ( dérober) to take; prendre de l'argent dans la caisse/à ses parents to take money from the till GB ou cash register/from one's parents; on m'a pris tous mes bijoux I had all my jewellery GB ou jewelry US stolen; il m'a pris ma petite amie he stole my girlfriend; la guerre leur a pris deux fils they lost two sons in the war; la guerre leur a pris tout ce qui leur était cher the war robbed them of all they held most dear;4 ( apporter) to bring; n'oublie pas de prendre des bottes don't forget to bring boots; je n'ai pas pris assez d'argent I haven't brought enough money;5 ( emporter) to take; j'ai pris ton parapluie I took your umbrella; ne prends rien sans demander don't take anything without asking; prends ton écharpe, il fait froid take your scarf, it's cold;6 ( retirer) prendre de l'argent au distributeur to get some money out of the cash dispenser; prendre de l'eau au puits to get water from the well; prendre quelques livres à la bibliothèque to get a few books out of the library;7 ( consommer) to have [boisson, aliment, repas]; to take [médicament, drogue]; vous prendrez bien quelque chose/un peu de gâteau? won't you have something to eat or drink/some cake?; je vais prendre du poisson I'll have fish; mais tu n'as rien pris! you've hardly taken any!; aller prendre un café/une bière to go for a coffee/a beer; je prends des calmants depuis la guerre I've been on tranquillizersGB since the war; le médecin me fait prendre des antibiotiques the doctor has put me on antibiotics; je ne prends jamais d'alcool/de drogue I never touch alcohol/take drugs;8 ( s'accorder) to take; prendre un congé to take a vacation; je vais prendre mon mercredi○ I'm going to take Wednesday off; ⇒ temps;9 ( choisir) to take [objet]; to choose [sujet, question]; prendre la rouge/le moins cher des deux/la chambre double to take the red one/the cheaper one/the double room; j'ai pris la question sur Zola I chose the question on Zola; la romancière a pris comme sujet une histoire vraie the writer based her novel on a true story; prendre qn pour époux/épouse to take sb to be one's husband/wife;10 ( faire payer) to charge; elle prend combien de l'heure/pour une coupe? how much does she charge an hour/for a cut?; on m'a pris très cher I was charged a lot; il prend 15% au passage he takes a cut of 15%;11 ( nécessiter) to take [temps]; ( user) to take up [espace, temps]; le voyage m'a pris moins de deux heures the trip took me less than two hours; tes livres prennent trop de place your books take up too much room; mes enfants me prennent tout mon temps/toute mon énergie my children take up all my time/all my energy;12 (acheter, réserver, louer) to get [aliments, essence, place]; prends aussi du jambon get some ham too; j'ai pris deux places pour ce soir I've got two tickets for tonight; prendre une chambre en ville to get a room in town; j'en prendrai un kilo I'll have a kilo;13 ( embaucher) ( durablement) to take [sb] on [employé, assistant, apprenti]; ( pour une mission) to engage [personne]; ils ne m'ont pas pris they didn't take me on; prendre qn comme nourrice to take sb on as a nanny; prendre un avocat/guide to engage a lawyer/guide; être pris chez or par Hachette to get a job with Hachette; prendre une maîtresse to take a mistress;14 ( accueillir) to take; ils ont pris la petite chez eux they took the little girl in; l'école n'a pas voulu la prendre the school wouldn't take her; ce train ne prend pas de voyageurs this train doesn't take passengers; prendre un client [taxi] to pick up a customer; [prostituée] to pick up a client; [coiffeur] to take a customer; prendre un patient [médecin] to see a patient; prendre un nouveau patient [médecin, dentiste] to take on a new patient; prendre un élève [professeur] to take on a student;15 ( ramasser au passage) to pick up [personne, pain, clé, journal, ticket]; je passe te prendre à midi I'll come and pick you up at 12; prendre un auto-stoppeur to pick up a hitchhiker; prendre les enfants à l'école to collect the children from school;16 ( emmener) to take [personne]; je prends les enfants cet après-midi I'll take the children this afternoon; je peux te prendre ( en voiture) I can give you a lift;17 ( attraper) to catch [personne, animal]; elle s'est fait prendre en train de voler she got caught stealing; prendre un papillon avec ses doigts to pick up a butterfly; prendre un papillon entre ses mains to cup a butterfly in one's hands; je vous y prends○! caught you!; on ne m'y prendra plus○! I won't be taken in○ again!; se laisser prendre par un attrape-nigauds/une histoire to fall for a trick/a story; je ne me suis pas laissé prendre ( tromper) I wasn't going to be taken in○; se laisser prendre dans une bagarre to get drawn into a fight; se faire prendre par l'ennemi to be captured by the enemy; prendre un poisson to catch a fish; ⇒ flagrant, sac, taureau, vinaigre;18 ( assaillir) une douleur le prit he felt a sudden pain; qu'est-ce qui te prend○? what's the matter with you?; ça te/leur prend souvent○? are you/they often like this? ça te prend souvent de gueuler○ comme ça? do you often yell○ like that?;19 ( captiver) to involve [spectateur, lecteur]; être pris par un livre/film to be involved in a book/film;20 ( subir) to get [gifle, coup de soleil, décharge, contravention]; to catch [rhume]; j'ai pris le marteau sur le pied the hammer hit me on the foot; qu'est-ce qu'ils ont pris○! (coups, défaite) what a beating○ they got!; ( reproches) what a telling-off○ they got!; prendre une quinte de toux to have a coughing fit;21 Transp ( utiliser) to take [autobus, métro, train, ferry, autoroute]; prendre le train/la voiture/l'avion to take the train/the car/the plane; prendre le or un taxi to take a taxi; il a pris l'avion pour aller à Bruxelles he went to Brussels by air; je ne prends plus la voiture pour aller à Paris I've given up driving to Paris; s'il fait beau, je prendrai la bicyclette if the weather's nice, I'll cycle; en général je prends mon vélo pour aller travailler I usually cycle to work;22 ( envisager) to take; prenons par exemple Nina take Nina, for example; si je prends une langue comme le chinois/un pays comme la Chine if we take a language like Chinese/a country like China; à tout prendre all in all;23 ( considérer) to take; ne le prends pas mal don't take it the wrong way; il a plutôt bien pris ta remarque he took your comment rather well; il me prend pour un imbécile he takes me for a fool; pour qui me prends-tu? ( grossière erreur) what do you take me for?; ( manque de respect) who do you think you're talking to?; tu me prends pour ton esclave? I'm not your slave, you know!; excusez-moi, je vous ai pris pour quelqu'un d'autre I'm sorry, I thought you were someone else; ⇒ argent, canard, vessie;24 ( traiter) to handle; il est très gentil quand on sait le prendre he's very nice when you know how to handle him; savoir prendre son enfant to know how to handle one's child; on ne sait jamais par où la prendre○ you never know how to handle her;25 ( mesurer) to take [mensurations, température, tension, pouls]; je vais prendre votre pointure let me measure your foot;26 ( noter) to take down; je vais prendre votre adresse let me just take down your address; il s'est enfui mais j'ai pris le numéro de sa voiture he drove off but I took down his registration GB ou license US number;27 ( apprendre) prendre que to get the idea (that); où a-t-il pris qu'ils allaient divorcer? where did he get the idea they were going to get divorced?;28 ( accepter) to take; prendre les cartes de crédit to take credit cards; il a refusé de prendre l'argent he refused to take the money; il faut prendre les gens comme ils sont you must take people as you find them; prendre les choses comme elles sont to take things as they come; à 1 500, je prends, mais pas plus at 1,500, I'll take it, but that's my best offer;29 ( endosser) to take over [direction, pouvoir]; to assume [contrôle, poste]; je prends ça sur moi I'll see to it; prendre sur soi de faire to take it upon oneself to do, to undertake to do; elle a pris sur elle de leur parler/de leur cacher la vérité she took it upon herself to talk to them/to hide the truth from them; je prends sur moi tes dépenses I'll cover your expenses;30 ( accumuler) to put on [poids]; to gain [avance]; prendre trois minutes (d'avance) to gain three minutes; prendre des forces to build up one's strength;32 ( défier) to take [sb] on [concurrent]; je prends le gagnant/le perdant I'll take on the winner/the loser;33 ( conquérir) Mil to take, to seize [ville, forteresse]; to capture [navire, tank]; Jeux to take [pièce, carte];34 ( posséder sexuellement) to take [femme].B vi1 ( aller) prendre à gauche/vers le nord to go left/north; prenez tout droit keep straight on; prendre à travers champs to strike out GB ou head off across the fields; prendre au plus court to take the shortest route; prendre par le littoral to follow the coast;2 ( s'enflammer) [feu, bois, mèche] to catch; [incendie] to break out;3 ( se solidifier) [gelée, flan, glace, ciment, plâtre, colle] to set; [blancs d'œufs] to stiffen; [mayonnaise] to thicken;4 ( réussir) [grève, innovation] to be a success; [idée, mode] to catch on; [teinture, bouture, vaccination, greffe] to take; [leçon] to sink in;5 ( prélever) prendre sur ses économies pour entretenir un neveu to draw on one's savings to support a nephew; prendre sur son temps libre pour traduire un roman to translate a novel in one's spare time;6 ( se contraindre) prendre sur soi to take a hold on oneself; prendre sur soi pour faire to make oneself do; prendre sur soi pour ne pas faire to keep oneself from doing; j'ai pris sur moi pour les écouter I made myself listen to them; j'ai pris sur moi pour ne pas les insulter I kept myself from insulting them;7 ○( être cru) ça ne prend pas! it won't wash○ ou work!; ton explication ne prendra pas avec moi that explanation won't wash with me○;8 ○( subir) prendre pour qn to take the rap○ for sb; c'est toujours moi qui prends! I'm always the one who gets it in the neck○!; tu vas prendre! you'll catch it○!; il en a pris pour 20 ans he got 20 years.C se prendre vpr1 (devoir être saisi, consommé, mesuré) un marteau se prend par le manche you hold a hammer by the handle; les pâtes ne se prennent pas avec les doigts you don't eat pasta with your fingers; en Chine le thé se prend sans sucre in China they don't put sugar in their tea; la vitamine C se prend de préférence le matin vitamin C is best taken in the morning; la température se prend le matin your temperature should be taken in the morning;2 (pouvoir être acquis, conquis, utilisé, attrapé) les mauvaises habitudes se prennent vite bad habits are easily picked up; le roi ne se prend jamais ( aux échecs) the king can't be taken; un avion ne se prend pas sans réservation you can't take a plane without making reservation;3 ( s'attraper) se prendre le pied gauche avec la main droite to take one's left foot in one's right hand; certains singes se prennent aux arbres avec leur queue some monkeys can swing from trees by their tails;4 ( se tenir l'un l'autre) se prendre par la taille to hold each other around the waist;5 ( se coincer) se prendre les doigts dans la porte to catch one's fingers in the door; mon écharpe s'est prise dans les rayons my scarf got caught in the spokes;6 ○( recevoir) il s'est pris quinze jours de prison/une gifle he got two weeks in prison/a smack in the face; tu vas te prendre l'étagère sur la tête the shelf is going to come down on your head; je me suis pris une averse I got caught in a shower;7 ( commencer) se prendre à faire to find oneself doing; elle s'est prise à aimer she found herself falling in love; se prendre de sympathie pour qn to take to sb;8 ( se considérer) elle se prend pour un génie she thinks she's a genius; il se prend pour James Dean he fancies himself as James Dean; pour qui est-ce que tu te prends? who do you think you are?; ⇒ Dieu;9 ( agresser) s'en prendre à qn ( par des reproches ou des coups) to set about sb; ( pour passer sa colère) to take it out on sb; s'en prendre à qch ( habituellement) to carry on about sth; ( à l'occasion) to lay into sth;10 ( se comporter) savoir s'y prendre avec to have a way with [enfants, femmes, vieux]; to know how to handle [employés, élèves];11 ( agir) il faut s'y prendre à l'avance pour avoir des places you have to book ahead to get seats; tu t'y es pris trop tard you left it too late (pour faire to do); il s'y est pris à plusieurs fois he tried several times; ils s'y sont pris à trois contre lui it was three against one; on s'y est pris à trois pour faire it took the three of us to do; regarde comment elle s'y prend look how she's doing it; elle s'y prend bien/mal she sets ou goes about it the right/wrong way; j'aime bien ta façon de t'y prendre I like the way you go about it; comment vas-tu t'y prendre? how will you go about it?; comment vas-tu t'y prendre pour les convaincre? how will you go about convincing them?c'est toujours ça de pris○ that's something at least; il y a à prendre et à laisser it's like the curate's egg; c'est à prendre ou à laisser take it or leave it; tel est pris qui croyait prendre the tables are turned; bien m'en a pris○ it was a good job○; mal m'en a pris○ it was a mistake.[prɑ̃dr] verbe transitifA.[SAISIR, ACQUÉRIR]1. [saisir] to takela chatte prend ses chatons par la peau du cou the cat picks up her kittens by the scruff of the neckprenez cette médaille qui vous est offerte par tous vos collègues accept this medal as a gift from all your colleaguesprendre un siège to take a seat, to sit down2. [emporter - lunettes, document, en-cas] to takeinutile de prendre un parapluie there's no need to take ou no need for an umbrella[emmener] to take (along)(passer) prendre quelqu'un: je suis passé la prendre chez elle à midi I picked her up at ou collected her from her home at midday3. [trouver] to getoù as-tu pris cette idée/cette citation/ces manières? where did you get that idea/this quotation/those manners?4. [se procurer]5. [acheter - nourriture, billet de loterie] to get, to buy ; [ - abonnement, assurance] to take out (separable)[réserver - chambre d'hôtel, place de spectacle] to bookj'ai pris des artichauts pour ce soir I've got ou bought some artichokes for tonightje vais vous prendre un petit poulet aujourd'hui I'll have ou take a small chicken today6. [demander - argent] to chargeje prends une commission de 3 % I take a 3% commissionmon coiffeur ne prend pas cher (familier) my hairdresser isn't too expensive ou doesn't charge too muchelle l'a réparé sans rien nous prendre she fixed it free of charge ou without charging us (anything) for it7. [retirer]prendre de l'argent sur son compte to withdraw money from one's account, to take money out of one's accountB.[AVOIR RECOURS À, SE SERVIR DE]1. [utiliser - outil] to useprends un marteau, ce sera plus facile use a hammer, you'll find it's easierje peux prendre ta voiture? can I take ou borrow your car?2. [consommer - nourriture] to eat ; [ - boisson] to drink, to have ; [ - médicament] to take ; [ - sucre] to takequ'est-ce que tu prends? what would you like to drink, what will it be?à prendre matin, midi et soir to be taken three times a day[comme ingrédient] to takeprendre l'avion to take the plane, to flyprendre le bateau to take the boat, to sail, to go by boatprendre le bus/le train to take the bus/train, to go by bus/train5. [louer]6. [suivre - voie] to takej'ai pris un sens interdit I drove ou went down a one-way streetC.[PRENDRE POSSESSION DE, CONTRÔLER]2. [voler] to takeprendre une citation dans un livre [sans permission] to lift ou to poach a quotation from a bookelle m'a pris mon idée/petit ami she stole my idea/boyfriendpousse-toi, tu prends toute la place move up, you're taking up all the spaceça prend du temps de chercher un appartement it takes time to find a flat, flat-hunting is time-consuming4. [envahir - suj: malaise, rage] to come over (inseparable) ; [ - suj: peur] to seize, to take hold ofl'envie le ou lui prit d'aller nager he felt like going for a swimqu'est-ce qui te prend? what's wrong with ou what's the matter with ou what's come over you?qu'est-ce qui le ou lui prend de ne pas répondre? why on earth isn't he answering?quand ça le ou lui prend, il casse tout (familier) when he gets into this state, he just smashes everything in sightil est rentré chez lui et bien/mal lui en a pris he went home and it was just as well he did/, but he'd have done better to stay where he was5. [surprendre - voleur, tricheur] to catchsi tu veux le voir, il faut le prendre au saut du lit if you want to see him, you must catch him as he gets upje t'y prends, petit galopin! caught ou got you, you little rascal!7. SPORTa. [pendant la course] he moved into second placeb. [à l'arrivée] he came in secondD.[ADMETTRE, RECEVOIR]1. [recevoir]le docteur ne pourra pas vous prendre avant demain the doctor won't be able to see you before tomorrowaprès 22 heures, nous ne prenons plus de clients after 10 pm, we don't let anymore customers in2. [cours] to take[engager - employé, candidat] to take on (separable)nous ne prenons pas les cartes de crédit/les bagages en cabine we don't take credit cards/cabin baggageprendre un comptable to take on ou to hire an accountant4. [acquérir, gagner]prendre de l'avance/du retard to be earlier/later than scheduledquand le gâteau commence à prendre une jolie couleur dorée when the cake starts to take on a nice golden colour[terminaison] to take5. [subir] to geta. (familier) [coups, reproches] she got the worst ou took the brunt of itb. [éclaboussures] she got most ou the worst of ita. [averse] we got soaked ou drenched!b. [réprimande] we got a real dressing down!c. [critique] we got panned!d. [défaite] we got thrashed!c'est toujours les mêmes qui prennent! (familier) they always pick on the same ones, it's always the same ones who get it in the neck!E.[CONSIDÉRER DE TELLE MANIÈRE]1. [accepter] to takebien/mal prendre quelque chose to take something well/badly[interpréter]ne prends pas ça pour toi [ne te sens pas visé] don't take it personallyprendre quelque chose en bien/en mal to take something as a compliment/badlyprenons un exemple let's take ou consider an exampleprendre quelque chose/quelqu'un poura. [par méprise] to mistake something/somebody forb. [volontairement] to take something/somebody for, to consider something/somebody to bepour qui me prenez-vous? what do you take me for?, who do you think I am?prendre quelque chose/quelqu'un comme to take something/somebody asà tout prendre all in all, by and large, all things consideredF.[ENREGISTRER]1. [consigner - notes] to take ou to write down (separable) ; [ - empreintes, mesures, température, tension] to take2. PHOTOGRAPHIEprendre quelque chose/quelqu'un (en photo) to take a picture ou photo ou photograph of something/somebodyG.[DÉCIDER DE, ADOPTER]prendre un jour de congé to take ou to have the day off2. [s'engager dans - mesure, risque] to takea. [généralement] to make a decisionb. [après avoir hésité] to make up one's mind, to come to a decisionprendre la décision de to make up one's mind to, to decide toprendre l'initiative de faire quelque chose to take the initiative in doing something, to take it upon oneself to do somethingils n'ont pris que les 20 premiers they only took ou selected the top 20il y a à prendre et à laisser dans son livre his book is a bit of a curate's egg (UK) ou is good in partsj'ai un appel pour toi, tu le prends? I've got a call for you, will you take it?————————[prɑ̃dr] verbe intransitif1. [se fixer durablement - végétal] to take (root) ; [ - bouture, greffe, vaccin] to take ; [ - mode, slogan] to catch onça ne prendra pas avec elle [mensonge] it won't work with her, she won't be taken in2. [durcir - crème, ciment, colle] to set ; [ - lac, étang] to freeze (over) ; [ - mayonnaise] to thicken3. [passer]prends à gauche [tourne à gauche] turn leftprendre à travers bois/champs to cut through the woods/fieldsje n'arrive pas à faire prendre le feu/les brindilles I can't get the fire going/the twigs to catch5. MUSIQUE & THÉÂTREprenons avant la sixième mesure/à la scène 2 let's take it from just before bar six/from scene 2————————prendre sur verbe plus préposition1. [entamer] to use (some of)je ne prendrai pas sur mon week-end pour finir le travail! I'm not going to give up ou to sacrifice part of my weekend to finish the job!2. (locution)————————se prendre verbe pronominal (emploi passif)————————se prendre verbe pronominal (emploi réciproque)————————se prendre verbe pronominal intransitifto get caught ou trappedle foulard s'est pris dans la portière the scarf got caught ou shut in the door————————se prendre verbe pronominal transitif1. [se coincer]attention, tu vas te prendre les doigts dans la charnière! careful, you'll trap your fingers ou get your fingers caught in the hinge!2. (familier) [choisir]————————se prendre à verbe pronominal plus préposition1. [se laisser aller à]2. (locution)il faut s'y prendre deux mois à l'avance pour avoir des places you have to book two months in advance to be sure of getting seatselle s'y est prise à trois fois pour faire démarrer la tondeuse she made three attempts before the lawn mower would starts'y prendre bien/mal: s'y prendre bien/mal avec quelqu'un to handle somebody the right/wrong wayelle s'y prend bien ou sait s'y prendre avec les enfants she's good with childrenje n'arrive pas à repasser le col — c'est parce que tu t'y prends mal I can't iron the collar properly — that's because you're going about it the wrong way ou doing it wrong————————se prendre de verbe pronominal plus prépositionse prendre d'amitié pour quelqu'un to grow fond of somebody, to feel a growing affection for somebody————————se prendre pour verbe pronominal plus prépositionil ne se prend pas pour rien ou pour n'importe qui he thinks he's God's gift to humanitytu te prends pour qui pour me parler sur ce ton? who do you think you are, talking to me like that?————————s'en prendre à verbe pronominal plus prépositions'en prendre à quelqu'un/quelque chosea. [l'attaquer] to attack somebody/somethingb. [le rendre responsable] to put the blame on somebody/something -
15 дополнительный
1. accessorial2. auxiliary3. marginal4. repeatдополнительный заказ; повторный заказ — repeat order
5. secondary6. side-line7. specialдовыборы, дополнительные выборы — special election
8. subsidiary9. accessory10. contrast11. supplementary12. add-in13. addedдополнительная, добавленная часть упражнения — added part
14. adjunctly15. adscititious16. anytime more17. complementary18. in addition to those19. more20. optional21. supplemental22. supplementally23. additional; supplementary; extra; in addition; more24. extraСинонимический ряд:добавочный (прил.) добавочный; лишний; прибавочный -
16 инновация
инновация
1. Вложение средств в экономику, обеспечивающее смену поколений техники и технологии.
2. Новая техника, технология, являющиеся результатом достижений научно-технического прогресса. Развитие изобретательства, появление пионерских и крупных изобретений является существенным фактором инновации.
[ http://www.lexikon.ru/dict/buh/index.html]
инновация
1.- См статью Иннновации, 2. — результат вложения средств (инвестиций) в разработку новой техники и технологии, во внедрение новых форм бизнеса, современных методов работы на рынке, новых товаров и услуг, финансовых инструментов.
[ http://slovar-lopatnikov.ru/]Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
Partners in technologyNew challenges to a history of cooperation with customersПартнеры по технологииНовые уроки сотрудничества с заказчикамиABB’s predecessor companies, ASEA and BBC, were founded almost 120 years ago in a time when electromagnetism and Maxwell’s equations were considered “rocket science.” Since then several technological transitions have occurred and ABB has successfully outlived them all while many other companies vanished at some point along the way. This has been possible because of innovation and a willingness to learn from history. Understanding historical connections between products, technology and industrial economics is extremely Partners in technology New challenges to a history of cooperation with customers George A. Fodor, Sten Linder, Jan-Erik Ibstedt, Lennart Thegel, Fredrik Norlund, Håkan Wintzell, Jarl Sobel important when planning future technologies and innovations.Предшественницы АББ, компании ASEA и BBC, были основаны почти 120 лет назад, в то время, когда электромагнетизм и уравнения Максвелла считались «космическими технологиями». С тех пор прошло несколько технических революций и АББ успешно пережила их все, в то время как многие другие компании затерялись по дороге. Это стало возможным, благодаря постоянным инновациям и стремлению учиться на уроках истории. Для планирования будущих технологий и инноваций огромную роль играет понимание исторических взаимосвязей между продуктами, технологиями и экономикойThese connections rely on information channels in companies and their existence cannot be underestimated if a company is to survive. An organization can acquire more information than any one individual, and the optimal use of this information depends on the existence and types of communication channels between those working in a company and the relevant people outside it.Эти взаимосвязи опираются на существующие в компании информационные каналы и, если компания намерена выжить, их значение нельзя недооценивать. Организация может накопить значительно больше информации, чем любой отдельный человек, и оптимальное использование этой информации зависит от наличия и типов коммуникационных каналов между работниками компании и причастными людьми за ее пределами.Force Measurement, a division of ABB AB, has a long tradition of innovation. Thanks to strong ties with its customers, suppliers, research institutes and universities, Force Measurement provides state-of-the-art equipment for accurate and reliable measurement and control in a broad range of applications. At the same time, established principles such as Maxwell’s equations continue to be applied in new and surprisingly innovative ways to produce products that promote long-term growth and increased competitiveness.Группа измерения компании АББ имеет давние традиции использования инноваций. Благодаря прочным связям с заказчиками, поставщиками, исследовательскими институтами и университетами, она создает уникальное оборудование для точных и надежных измерений в самых разных областях. В то же время незыблемые принципы, подобные уравнениям Максвелла, продолжают применяться новыми и удивительно инновационными способами, позволяя создавать продукты, обеспечивающие устойчивый рост и высокую конкурентоспособность.Innovation is a key factor if companies and their customers are to survive what can only be called truly testing times. The target of innovation is to find and implement ideas that reshape industries, reinvent markets and redesign value chains, and many of these ideas come from innovative customers.Если компания и ее заказчики намерены пережить тяжелые времена, то основное внимание следует обратить на инновации. Целью инноваций является поиск и воплощение идей, позволяющих перевернуть промышленность, заново открыть рынки и перестроить стоимостные цепочки, причем многие из этих идей поступают от заказчиков.Key to successful innovation is communication or the types of information channels employed by firms [1, 2]. A global company like ABB, with offices and factories spanning 90 countries, faces many challenges in maintaining information channels. First of all, there are the internal challenges. Ideas need to be evaluated from many different perspectives to determine their overall impact on the market. Selecting the most effective ones requires expertise and teamwork from the various business, marketing and technology competence groups. Just as important are the channels of communication that exist between ABB, and its customers and suppliers.Секрет успешных инноваций кроется в типах используемых фирмой информационных каналов [1, 2]. Глобальные компании, подобные АББ, с офисами и заводами более чем в 90 странах, сталкиваются с серьезными проблемами управления информационными каналами. Во-первых, существуют внутренние проблемы. Чтобы определить ценность идеи и ее общее влияние на рынок, ее нужно подвергнуть всесторонней оценке. Выбор наиболее эффективных идей требует коллективной работы различных экономических, маркетинговых и технологических групп. Не менее важны и коммуникационные каналы между компанией АББ и ее заказчиками и поставщиками.Many of ABB’s customers come from countries that are gradually developing strong technology and scientific cultures thanks to major investments in very ambitious research programs. China and India, for example, are two such countries. In fact, the Chinese Academy of Sciences is currently conducting research projects in all state of-the-art technologies. Countries in Africa and Eastern Europe are capitalizing on their pool of young talent to create a culture of technology development. Emerging markets, while welcome, mean stiffer competition, and competition to companies like ABB encourages even greater levels of innovationМногие заказчики АББ пришли из стран, постоянно развивающих сильную технологию и научную культуру путем крупных инвестиций в грандиозные исследовательские программы. К таким странам относятся, например, Индия и Китай. На самом деле, Китайская академия наук ведет исследования по всем перспективным направлениям. Страны Африки и Восточной Европы делают ставку на молодые таланты, которым предстоит создавать культуру технологического развития. Новые рынки, хоть и привлекательны, ужесточают конкуренцию, а конкуренция с такими компаниями, как АББ способствует повышению уровня инноваций.Many customers, similar stories Backed by 120 years of technological development and experience, ABB continues to produce products and services in many automation, power generation and robotics fields, and the examples described in the following section illustrate this broad customer range.Заказчиков много, история однаОпираясь более чем на 120-летний опыт технологического развития, АББ продолжает выпускать продукты и оказывать услуги во многих отраслях, связанных с автоматизацией, генерацией энергии и робототехникой. Приведенные далее при меры иллюстрируют широкий диапазон таких заказчиков.Тематики
EN
3.1.29 инновация (innovation): Конечный результат инновационной деятельности, получивший реализацию в виде нового или усовершенствованного продукта, реализуемого на рынке, нового или усовершенствованного технологического процесса, используемого в практической деятельности.
Источник: ГОСТ Р 54147-2010: Стратегический и инновационный менеджмент. Термины и определения оригинал документа
Русско-английский словарь нормативно-технической терминологии > инновация
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